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In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

THE AUDIOPHILE'S PROJECT SOURCEBOOK Build audio projects that produce great sound for far less than they cost in the store, with audio hobbyists' favorite writer Randy Slone. In The Audiophile's Project Sourcebook, Slone gives you-- - Clear, illustrated schematics and instructions for high-quality, high-power electronic audio components that you can build at home - Carefully constructed designs for virtually all standard high-end audio projects, backed by an author who answers his email - 8 power-amp designs that suit virtually any need - Instructions for making your own inexpensive testing equipment - Comprehensible explanations of the electronics at work in the projects you want to construct, spiced with humor and insight into the electronics hobbyist's process - Complete parts lists "The Audiophile's Project Sourcebook" is devoid of the hype, superstition, myths, and expensive fanaticism often associated with 'high-end' audio systems.

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Excalibur Electronics - Excalibur Electronics, Inc. is an American electronics company with world headquarters in Miami, Florida.

Superior Electronics - Superior Electronics is an electronics supply store located in Lancaster, California that deals primarily in new and used computers and computer parts and also provides computer repair services to both desktop PCs as well as laptop computers. They are well known throughout southern California for their courtesy and loyalty to their customers as well as the high quality of their work and top-notch customer service.

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